Shell / Medo / Auto Expressions - Vent Fresh Auto Fragrance diffuser.
Nothing is more irritating than a smelly car. The Vent Fresh Car Air Freshener was developed for Auto Expressions ( Shell / Medo) to transform the inside of your car into a delicious fragrant wonderland.
Vent Fresh is the first auto air freshener to use a semipermeable membrane technology to facilitate the circulation of a liquid fragrance throughout the vehicle. Vent Fresh air fresheners are so easy to use, simply pull the fragrance seal tab and clip onto the vent! No Mess! No Spill! Once clipped to a vent, the Vent Fresh uses your vehicle's air vents to circulate a pleasing fragrance or odor neutralizing formulation throughout the cabin. An adjustable fragrance control ring allows the user to control the amount of fragrance released and the intensity of the scent. This feature also allows the user to control fragrance release timing, providing up to 45 days of pleasant odor free cruising. The End of Life Indicator is simple - When the oil is gone, the consumer knows it's time to repurchase. Available in 15 single fragrances and 3 dual fragrances.
Vent Fresh was developed with the Intent of bringing innovation and new a discrete fragrance delivery system to the auto air-care market. The Vent fresh, packaging, and all downstream variations were designed and tested as a global product platform allowing Shell to distribute the product throughout North America, Latin America, Asia, and Europe. All fragrances were individually developed for use with the custom membrane system and each target consumer segment.
45 million units to date....or more ?
Design, Consumer testing, IP, Product development, Packaging Design, global consumer testing and brand evaluation, fragrance design and testing, CMF